Not Even the Rams Deserve Rush

Dan Wetzel of Yahoo! Sports has a great column out today about Rush Limbaugh's attempt to purchase an interest in the St. Louis Rams. It seems that there are enough owners out there who are willing to veto the Big-Bellied Bully from NFL-dom.

As Yahoo! Sports reported earlier in the day, NFL Commissioner Roger Goodell has rung the death knell on Rush's bid:

“I’ve said many times before, we’re all held to a high standard here and I think divisive comments are not what the NFL is all about,” Goodell said of Limbaugh’s history for controversial remarks during the league’s annual fall meetings. “I would not want to see those comments coming from people who are in a responsible position in the NFL, absolutely not.”

Wetzel's analysis is on target:

So a group of almost exclusively white, almost exclusively conservative men – many of whom no doubt share Limbaugh’s political views and even listen to his radio program – are turning their back on the host.

He and his supporters can cry about bias and political correctness run amok. They can scream about the Constitution. They can bemoan double standards.

The fact is you live by the sword, you die by the sword. Limbaugh made his money through his words. Now those words are denying him a business opportunity in a league that prides itself on inclusion.

* * * *

The NFL is a private organization and, as some of Limbaugh’s followers would surely agree, they mostly have the right to choose who they do or don’t allow to join the club.

Indeed. Would any business that depends on African-American consumer support want to have a partner who said this:

I mean, let’s face it, we didn’t have slavery in this country for over 100 years because it was a bad thing. Quite the opposite: slavery built the South. I’m not saying we should bring it back; I’m just saying it had its merits. For one thing, the streets were safer after dark.

You know who deserves a posthumous Medal of Honor? James Earl Ray [the confessed assassin of Martin Luther King]. We miss you, James. Godspeed.

And best of all:

Look, let me put it to you this way: the NFL all too often looks like a game between the Bloods and the Crips without any weapons. There, I said it.

Look, let me put it to YOU this way: Rush Limbough all too often looks like a mean-spirited, fat bigot. There, I said it.

Not even the Rams deserve this loser. Good riddance.