Tuesday, April 28, 2009

Is the Good Ship Melton Taking on Water?

Is the Melton re-election campaign losing steam? It may be, based on recent polling results released by Brad Chism, President of Zata 3. Brad's latest surveyed 507 telephone voter households across seven wards. Here were the results:

April 24th Zatapulse Survey

Harvey Johnson 27%

Crisler 26%

Melton 19%

Hohrn 11%

Fair 3%

Other Candidates 7%

Undecided 7%

Brad reminds us about the parameters of this poll:

Why we are doing this: We have several friends in the Jackson Mayor’s race but no candidates who are clients. We are intrigued by the dynamics of this race and have decided to do some survey work for public dissemination.

About the survey. This sample of 500+ voter phone households is a rough approximation of historical voter registration and turnout. While we do track the respondents self-identification by age, race, and gender we have not weighted the survey by these demographics or by voter frequency. . . . .

Methodology We used an interactive, automated call with keypad responses to record results. The numbers are scrambled and randomly dialed with a quota of respondents by ward. As the name suggests, our ZATAPULSE takes the pulse of the electorate. It is not an “MRI”. It is a useful tool for short surveys of this nature and we have used it for more than 200 races across the country. We employ a similar methodology as Survey USA or Rasmussen. Still, the tool has limits. We caution you that this race is fluid and that each candidate is likely to have a more robust, internal poll. Nonetheless, we are confident that this is the most accurate, timely information that is publicly available.

About Zata3 Zata3 is a political consulting firm for Democratic candidates and progressive causes. Company President Brad Chism splits time between his Washington, DC and Jackson, MS offices. For each of the last three years, Zata3 had won more awards by the AAPC for its telephone voter contact programs than any other firm in America. For more information, go to www.zata3.com

My two cents: Let's see what happens when the Federal trial kicks back into gear. Will it create pro-Melton backlash?

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